The All-New ShelyChic.com

ShelyChic launched a fresh web site, redesigned by James Dauer, on Thursday, July 8.

Developed to serve as a design gallery for ShelyChic’s only store at Etsy.com (mmpeck.etsy.com), the all-new ShelyChic.com showcases favorite pieces, includes information about ShelyChic Designer Michele Peck and offers contact forms for customers seeking more information about ShelyChic products or custom designs.

"The all-new Shelychic.com has been overhauled from front to back," said Designer James Dauer. "JavaScript navigation, fresh photos and custom contact forms replace the static Googlesites page that used to serve ShelyChic."

“It was terrific working with James to launch the site. He was very flexible; James also delivered on fresh design ideas and innovative solutions to programming challenges,” said Peck.

ShelyChic was founded in 2003 as an in-between-jobs project for Peck. She started selling jewelry in 1981 in Universal Studio of Dolls’ St. Louis studio. Peck followed U.S. Dolls to craft shows around Missouri and Illinois before finding a home in the New Braunfels (Texas) Art League Gallery. After leaving New Braunfels, Peck continued to make jewelry for friends and family. The Chocolate Affair in Highland, Ill. started selling ShelyChic in 2008, and ShelyChic’s Studio Store on Etsy.com opened in March 2009.

ShelyChic designs range from apparel to jewelry to paper crafts. Crafting elements and custom orders are also available.

Dauer is a Web Designer with an applied skill set in the Adobe CS4 line of products. His focus is on Web Design and he has published personal and commercial websites. Dauer also dabbles in graphic design. Currently enrolled in Sessions College for Professional Design, Dauer is studying for his certification in Web Design with an emphasis in Graphic Design. Dauer has experience using Dreamweaver, Photoshop, Fireworks, and Flash in both professional and academic settings. A professional portfolio is available online at www.jamesdauer.com.